What skills do you think are essential for a strong marketing candidate?

Question

Gong Zijian · Accepted Answer

In my view, a strong marketing candidate must possess exceptional storytelling abilities to craft compelling narratives around products or services, and analytical skills to evaluate market trends and campaign effectiveness. These competencies enable them to connect with audiences and optimize strategies for maximum impact.

Igor Lysenko · Answer

I think it's creativity

Tiep Vu · Answer

Being flexible. Marketing is changing very fast and we need someone who can adapt.

Btw we're launching AppAlloy today with minimum marketing effort. Please share your thoughts!

Ruben Boonzaaijer · Answer

Being flexible.

ps. ringly.io is launching today!

Felix Scholz · Answer

Curiosity and creativity - you can learn the ins & outs of each channel but you always need to be on your feet on how to best utilize them for your purpose

André J · Answer

Equal parts convergent (being structured) and divergent skills (open-minded / creative) With divergent skills as a marketeer, you can come up with asymmetric opportunities. And with convergent skills you can execute plans diligently on time and budget with desired result.

Felix Scholz · Answer

@yukioyama in the early days I'd go heavily into one channel as to not spread yourself too thin. And over time ad more and more. It's better to serve one and do it well, than catering to all of them badly

You don't have to master it (becoming an expert in one is hard enough, let alone multiple) but it's definitely possible to be very good in many (80-20 rule)

Yurii Holovanov · Answer

Creativity in terms of problem solving. Every marketing task is a challenge that you should research and find a way to overcome. Without a creative mindset and the ability to learn new things fast, you will always fall behind competitors who possess those qualities.

Kajal d4 · Answer

@ixord Yes this is most important and continuous learning skills required for marketing.

Yuki · Answer

@fscholz In your opinion what's the correct amount of time to master a channel / would it be better to hone in on a specific channel that's suited for your particular product audience?

Answer

In my view, a strong marketing candidate must possess exceptional analytical skills to understand market trends and consumer behavior, coupled with creativity to craft compelling and innovative campaigns that resonate with the target audience. Additionally, adaptability is crucial, as the digital landscape is constantly evolving, requiring marketers to swiftly adjust strategies for maximum impact.

Yuki · Answer

@tiepvuvan On the money

What skills do you think are essential for a strong marketing candidate?

Replies