What should you consider for email design?

Question

🪐Use two fonts in different sizes to allow your contacts to quickly grasp what the email is about.
🪐Limit your color palette to no more than three colors.
🪐Choose compelling images relevant to your content that are also optimized for quick load time. 
🪐Use padding to create white space around your elements. This helps you avoid overwhelming your audience while encouraging click-throughs.
🪐Always check the mobile preview and dark mode. 
🪐After publishing your email, check the heat map, click through metrics, and read time.

Any other good points?

Coro · Accepted Answer

As a developer, I always check https://caniemail.com for feature support.

Marianna · Answer

@zignis Hey Coro! I see there is a lot of flexibility with the image and text sizing within emails. Are there other benefits you prefer this over an Email Provider (Klaviyo, ActiveCampaign etc)?

Coro · Answer

@marianna_nk I haven't really tried any email providers , I use AWS SES to send custom emails, and MJML + handlebars to construct the templates.

Other things that I prefer are:

- Always use a CDN for serving images in email, and avoid sending them as attachments  to keep the email size compact

- Sadly, custom fonts are not an option for emails, you either have to use images or system fonts. Helvetica works well.

- Some providers such as Gmail will try to modify the email to make it work with dark mode, it even messes up images sometimes. Always make sure the email looks good on both light and dark modes.

- Always send a text version of email along with the HTML version.

- Use a normal font size (14/16 px) for the body  text. I've seen so many emails with large body text size that makes them ugly and unreadable.

- Use as few images as possible.

- The subject line should be strong.

- Use CTAs, and always add a clearly visible  unsubscribe link if feasible.

What should you consider for email design?

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