Create a SaaS Product that sells itself for free like Mokkup
Cameron Scully
1 reply
Mokkup is a wireframing tool that lets you create a clean visual dashboard to showcase your data.
3,500 Upvotes & 1,200 Comments
So, instead of spammy ads, Mokkup can subtly integrate its branded charts + casual mentions in the right subreddits, avoiding the hard sell that Redditors hate.
By targeting subreddits like r/dataisbeautiful and r/visualization, Mokkup found the perfect audience for their graphs, with five posts with over 13,000 upvotes and 10 million views.
This has resulted in over 100 to 150 monthly organic conversions from Reddit.
---
if you enjoyed this post, you will enjoy my 42 other B2B marketing examples at growtharchive.xyz :)
3,500 Upvotes & 1,200 Comments
So, instead of spammy ads, Mokkup can subtly integrate its branded charts + casual mentions in the right subreddits, avoiding the hard sell that Redditors hate.
By targeting subreddits like r/dataisbeautiful and r/visualization, Mokkup found the perfect audience for their graphs, with five posts with over 13,000 upvotes and 10 million views.
This has resulted in over 100 to 150 monthly organic conversions from Reddit.
---
if you enjoyed this post, you will enjoy my 42 other B2B marketing examples at growtharchive.xyz :)Replies
Terrence Kelleman@terrence_kelleman
This is a great idea. Thanks for highlighting it Cameron!
There is such an aversion on Reddit for any brand content that it is very hard to engage even if what you are providing is relevant you can get attacked. This is great subterfuge.
Share