About
Hey, I'm Stefan 👋 I’m a 2x founder who’s spent the last decade in B2B software. During my last role as CRO at Shore, I noticed that setting up B2B referrals that natively fit into your product UX is a real headache. This realization led me to start Cello in 2022 together with my co-founder Bob. Cello is the fastest way to deploy B2B referral programs for growth and late-stage SaaS 🚀 It helps you turn your users into long-term advocates — your most scalable, targeted, and sustainable acquisition channel. 🔗 I post about this quite a bit on Linkedin, so feel free to follow along! 🚀 If you want to embrace user-led growth as part of your growth strategy, check Cello out! 📩 If you want to write together or just chat, email me: stefan@cello.so.
Work
Founder & Leadership
