How did you validate your product idea before launching?
Vlad Goncharov
10 replies
We spent more than a year on pivots and validation of different ideas trying to narrow down our problem and solution. Still, we do not get a clear answer to the question: Have we found a market fit or not?
What we tried:
- Interviews with our target auditory from different communities and paid platforms
- Content marketing on different platforms
- Even explicitly asking for feedback on forums of our target auditory
Each new iteration attracts higher interest and grows the waitlist for the closed beta test, but there are almost no real customers.
How do you validate your ideas?
Replies
Kaushik Mukherjee@kaushik_mukherjee1
Just for my clarity why would you have real customers if you haven’t yet launched your product ?
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@kaushik_mukherjee1 we launched it in closed beta. We portionaly give access to people which joined waitlist.
It boils down to talking to users and checking if they actually pay
As you're already doing 1. but are missing customers, you might still be targeting the wrong people or you could be asking the wrong questions during your interviews. I've found Rob Fitzpatrick's Mom Test a good read on that matter.
Other than that, keep iterating, I'm sure you'll find PMF!
We trusted our gut to a degree but backed it up with early prototypes we showcased at local startup events—getting real-time, face-to-face feedback changed the game for us. Nothing beats seeing someone interact with your product first-hand and noticing what excites or confuses them.
We conduct several interviews and if we see a pain, we try to sell a product to make sure people are ready to pay for it